Bojana Jovanović is not your typical athlete. Born in Belgrade in 1998, she has carved a unique path that blends professional sport with the digital world. From a promising tennis career to becoming Serbia’s first professional padel player and a rising influencer on Instagram and TikTok, Bojana is redefining what it means to be a modern athlete. Her story resonates with tennis fans, padel enthusiasts, and social media followers alike — making her one of the most dynamic personalities in the sports world today.
Early Tennis Career: A Rising Star on Serbian Courts
Bojana began her tennis journey at the age of ten. Through years of dedication and competitive training, she climbed the ranks in the Serbian tennis scene. Her hard work paid off: she went on to win numerous tournaments and, by 2020, was ranked the second-best female tennis player in Serbia. Her highest WTA singles ranking placed her in the top 600 worldwide — an impressive feat that underscored her international potential.
Unfortunately, a serious injury disrupted her professional tennis momentum. But Bojana didn’t walk away from the sport — instead, she transitioned into coaching, helping young Serbian players hone their skills. Her commitment to the game remained unshaken, and that passion would soon lead her to a new chapter.
Switch to Padel: Becoming Serbia’s First Pro
After 16 years dedicated to tennis, Bojana made a bold move in 2024 — she embraced the rapidly growing sport of padel. In doing so, she became Serbia’s first and only professional female padel player, blazing a trail in a sport still gaining traction in the Balkans.
The switch paid off quickly. Within a year, Bojana won several padel tournaments across Europe, including titles in Serbia, France, and Sweden. Her transition from tennis to padel wasn’t just about competition — it rekindled her joy for the game. Unlike tennis, padel is always played in doubles, and the team dynamic helped ease the pressure and bring back the fun.
Her ambition now? To represent Serbia at international padel events and help grow the sport at home. She's already doing just that by speaking at global padel summits and collaborating with top brands and athletes to promote the game.
Influencer on the Rise: Instagram, TikTok & Beyond
Beyond the court, Bojana has built an impressive presence on social media. With over 250,000 followers on Instagram and a steadily growing community on TikTok, she’s emerged as a leading influencer in the world of sports and lifestyle content.
What makes her stand out? Her authenticity and versatility. Bojana’s content covers a wide range of topics:
Fitness & Training
She shares tennis and padel drills, gym routines, and motivational insights from her daily workouts.
Lifestyle & Fashion
Her fashion-forward aesthetic and love for travel give fans a glimpse into her life off the court.
Wellness & Mental Health
Bojana often speaks about mindfulness, yoga, and positive thinking — promoting a holistic lifestyle.
Inspiration & Vulnerability
She shares her personal story with openness and warmth, encouraging others to pursue their goals despite adversity.
Her degree in multimedia design adds a professional edge to her content, blending creativity with substance. Whether it’s a high-energy match clip or a heartfelt caption, Bojana’s posts consistently resonate with her audience.
She’s also collaborated with major names in sports, including Serbian tennis legends and international YouTube creators. These partnerships amplify her reach and reinforce her role as a digital ambassador for modern racket sports.
Overcoming Challenges: A Survivor’s Spirit
Bojana’s journey isn’t just one of success — it’s one of resilience. At the age of six, she was diagnosed with cancer. She bravely overcame the disease but faced emotional challenges afterward, including bullying and self-doubt. Those early experiences taught her empathy, courage, and gratitude — values that continue to guide her life and inspire her audience.
Raised in a sports-loving family — her father was a professional footballer, her mother an avid skier and handball player — Bojana had strong role models from the start. Today, her older brother serves as her manager, helping her navigate both her sports and influencer career.
Bojana proudly represents her home country of Serbia, but her outlook is global. Whether she’s competing abroad or creating content from Belgrade, she radiates positivity, ambition, and a deep desire to uplift others.
More Than an Athlete
Bojana Jovanović is more than a tennis or padel player. She’s an influencer, a fighter, a storyteller, and a role model for anyone chasing their passion. Her journey shows how setbacks can turn into opportunities — and how staying true to yourself can lead to incredible heights.
Feeling inspired? Follow Bojana on her journey through the world of professional padel and digital influence. Whether you're a sports lover, a wellness enthusiast, or just looking for motivation, Bojana’s story proves that with heart and hustle, anything is possible.
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